11 tips to turn your next event into a succes!

Organizing an event can be complex. It often involves weeks, months, or even years of preparation, hard work, informing, planning, brainstorming, tickets sales, publicity, … And all this work done then results in one event of a couple of hours (or maybe some days). You’ve got only one chance, so you better be prepared: 11 tips to help you organize an event.

1) Define your objectives

This is the first thing to do, no matter what kind of event. Doing this will help you create a budget, define who will be involved in the organization, how many people  to invite, … Without clear objectives  you could soon be lost and working on things that are not relevant for your event.

2) Make (viral) publicity for your event

No matter how great your event is, if you don’t reach your target audience, you have got a small problem. Make use of the digital media that are appropriate for your event: use LinkedIn for business events, Facebook for social events, etc. Don’t forget Twitter.

Posting your event on social networks has the advantage of free viral publicity: just like a virus can spread very fast, a link on the internet can. Make use of this free marketing!

3) Always think about our friend Murphy

An efficient organizer takes into account anything that could go wrong during his event. Weather conditions, problems with acts, food and safety problems, … . Prepare contingency plans to deal with those kind of things. Although others could be to blame, people will take you responsible.

4) Knowledge is power

In order to make an event successful, it is crucial to have all required knowledge. The knowledge and skills required differ from event to event: corporate meetings involve certain protocols and procedures, concerts require logistic facilities. Talk to people that have already organized such events, and keep up with the newest trends…

5) Food is important

Often a meal or snack is offered at events. The logistical impact of this service is often high, but a minimum level of planning can prevent problems.

6) Budget

A structured budget helps monitoring costs, tells you what you can afford, facilitates reporting, …

Revenues of tickets sales are often difficult to monitor for less professional organizations. Makes sure you have a clear and sound system to track ticket sales and collect the money.

7) Safety

No much explanation needed here. Make sure the emergency exits are indicated. Don’t exceed the capacity of your location. For bigger events: hire trained personnel and medical help. As organizer you are responsible for safety, so be prepared.

8) Location

Pick the right location: make sure you have got enough seats, a bar and kitchen, toilets, airco, … Does the location fit your event? Is it easy to reach by public transport or car? Are there sufficient parking facilities? What about technological facilities (light, sound installation …)? Also be aware that easy to reach places in big cities are preferred by participants and give a better look to your event.

9) Evaluation

Take enough time, right after the event, for an evaluation. Where objectives met? What went well, what went worng? Were there enough attendees? What was the feedback? If things did go wrong, wonder why: maybe there were not enough attendees because promotion was not successful, or because the location was too distant.

10) Use Fikket to promote your event online, and take online bookings and payments in an efficiently!

11)  Extra tip:

If you really want success, hire this young Michael Jackson imitator!

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